In the competitive landscape of retail, businesses often employ various strategies to maintain fair pricing and protect brand value. One...

E-commerce faces greater competition as it grows in popularity especially after Covid19 phase. To prevent monopolies and unfair markets,...

Under a map minimum advertised price agreement, retailers are notified about the lowest selling price they can offer for the product, and...

When you decided to sell your manufactured products through several e-commerce portals, you may have come across the concept MAP, or...