Explore Why Manual MAP Monitoring Will Fail

A minimum advertised price (MAP) policy is required to maintain track of your sellers and how your products are performing in this competitive marketplace. The minimum advertised price (MAP) is the lowest price at which a retailer can offer and sell your items to customers. The online retailer must sell it for the set price, or perhaps more, but never for less than its worth. Simultaneously, you must build a strategy for monitoring how your items are represented across your resale channel, such as MAP monitoring.

Whatever price monitoring and map enforcement technique your organization decides to employ to prevent violations of your MAP policy, manual tracking should be avoided. Here are some of the reasons behind the suggestions.

Three Reasons Why Manual In-House MAP Monitoring Will Not Succeed

1. It Is Not Feasible For Anyone - Manufacturers are continually changing their prices to convince potential clients to buy their items. They can have a team of personnel with a keyboard and mouse, but it is hard to manually follow all of the sub-MAP sellers since violations can occur at any moment, especially at midnight or early in the morning when no staff is present to notice it. An automated price monitoring platform, on the other hand, can monitor all of your sellers in a matter of minutes, regardless of the time of day.

2. MAP Monitoring Becomes More Expensive To Do It Manually – Manufacturers have a perception that engaging a map enforcement solutions provider is more expensive than hiring a team of employees to manage the MAP pricing policy in-house. In reality, people make mistakes and can overlook a violation, but most recognized MAP monitoring and policy enforcement service providers offer their customized services using automated software at an affordable rate.

3. Employees Seem Uncertain How to React Against Violators - When it comes to MAP monitoring, your company may find a variety of reseller violations - some could be planned attempts to disrupt the system, others probably little mistakes that can be quickly resolved with a simple warning. If your internal employees do not respond effectively depending on the seriousness of the violation, your organization may violate antitrust laws.

Conclusion

Based on the above discussion, an automated program is certainly the ideal instrument for avoiding difficulties because it was created by professionals in the industry and will guide you through the proper strategy to address each MAP violation.